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10 Best Digital Marketing Metrics You Must Know

digital marketing metrics
Digital Marketing
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Digital marketing is constantly evolving, and as a result, so are the metrics used to track its effectiveness. In order to stay ahead of the curve, you need to know which digital marketing metrics matter most. Here are some of the best digital marketing metrics you should be tracking:

1. Website traffic

Website traffic is one of the most basic, but also one of the most important, digital marketing metrics. It gives you an indication of how many people are visiting your website, and where they’re coming from.

2. Leads

A lead is someone who has shown interest in your product or service by providing their contact information. Tracking leads is important because it allows you to measure how effective your digital marketing efforts are at generating new leads.

3. Sales

Of course, the ultimate goal of digital marketing is to generate sales. Tracking sales gives you a clear indication of whether or not your digital marketing campaigns are successful.

4. Cost per lead (CPL)

Cost per lead is a digital marketing metric that measures how much it costs you to generate a new lead. This metric is important because it allows you to compare the cost of acquiring a new lead through digital marketing with other methods, such as traditional advertising.

5. Cost per sale (CPS)

Cost per sale is a digital marketing metric that measures how much it costs you to generate a new sale. This metric is important because it allows you to compare the cost of acquiring a new customer through digital marketing with other methods, such as traditional advertising.

6. Customer lifetime value (CLV)

Customer lifetime value is a digital marketing metric that measures the total value of a customer over the course of their relationship with your business. This metric is important because it allows you to focus your digital marketing efforts on acquiring and retaining customers who are valuable to your business.

7. Return on investment (ROI)

Return on investment is a digital marketing metric that measures the profitability of your digital marketing campaigns. This metric is important because it allows you to compare the profitability of different digital marketing channels and strategies.

8. Social media engagement

Social media engagement is a digital marketing metric that measures the level of interaction between your brand and its followers on social media. This metric is important because it allows you to gauge the success of your social media marketing efforts and identify opportunities for improvement.

9. Email open rate

Email open rate is a digital marketing metric that measures the percentage of people who open and read your emails. This metric is important because it allows you to gauge the effectiveness of your email marketing campaigns and identify opportunities for improvement.

10. Click-through rate (CTR)

Click-through rate is a digital marketing metric that measures the percentage of people who click on a link in your email, ad, or other digital marketing content. This metric is important because it allows you to gauge the effectiveness of your digital marketing campaigns and identify opportunities for improvement.