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Traffic and Leads

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garagedoors.net.au

The keywords "garage doors" are search approx 60,500 times per month in Google Australia

 

swimmingpools.net.au

The keywords "swimming pools" are search approx 201,000 times per month in Google Australia.


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brochure.net.au

The keyword "brochure" are search approx 135,000 times per month in Google Australia

 

saxophone.net.au

The keywords "saxophone" are search approx 60,500 times per month in Google Australia.


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defensivedrivingschool.com.au

The keywords "defensive driving school" are search approx 2,900 times per month in Google Australia

 

financialadviser.net.au

The keywords "financial adviser" are search approx 22,200 times per month in Google Australia.

Latest Domain News


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Today saw the release of the premium generic keyword domain Creditcards.net.au. In a furious public auction today this domain reached the .net.au record setting price of $22,002, surpassing the recently announced sale of the closely related Creditcard.net.au which was sold late last year for $18,200. This is now the highest publicly recorded sale of a .net.au for a domain name only. Showing that for premium generic keyword domains a .net.au is still a domain worth owning.

It will be interesting to see what they do with this domain name as it is a fiercely competitive keyword. Today the top ranking domain for the keyword “creditcards” at google.com.au is credit-cards.net.au outranking creditcard.com.au by three places, showing that “com” is not always king.

The number of new .au domain name registrations has been growing consistently over the past decade. That is, not only is the total number of .au domain names increasing, but it is doing so at an increasing rate. In December 2002, just 6,552 new domain names were registered in Australia. By August 2011, this had increased to almost 60,000 new domain names being registered each month.

This growth has been subject to short-term volatility. Most notably, this occurred between September 2008 and February 2009, where the rate of new domain registrations fell by over a quarter compared to the earlier trend of 2008. Shorter drops were also seen in month December 2009 to January 2010. While there are likely to be seasonal factors at play to some extent (with the summer holiday period one of overall lower business activity), the longer downturn in late 2008-early 2009 may relate to performance in the global economy – one key reason for domain name registrations is the establishment of a new business, which is less likely to occur during times of economic uncertainty.

 

source: economic and statistical analysis of the .au domain range report

 

In August 2011, total domain names on the register in Australia reached 2.18 million. The total number of registered .au domain names has grown exponentially in recent years (see Chart i), with acceleration in the rate of growth from around 2005. Since December 2002 the total number of registered .au domain names has increased by more than 600%.

 

Domain name registration activity is focused around the major population centres at a greater than proportional rate. Overall, 80% of registered .au domain names in Australia have been registered in major cities, compared to only 68% of the total population residing in these major cities (ABS Census data).

 

When the number of registered .au domain names is compared against the number of businesses by region, however, the density of domain names is highest for businesses in very remote Australia, with 0.67 registrations per business. This may be indicative of the fact that these businesses are more reliant on communications technology in their operations.

 

source: economic and statistical analysis of the .au domain range report


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Why Buy A Domain Name


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Why Rent A Domain Name


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